So now that you see why we have to aim for high quality scores, what do you actually have to do to get them?
Before we get into the details, let's take a step back and look at what Google really wants.
If we can help Google get what they want, they will give us what we want.
And what Google wants is simple...
They want to keep being the number one search engine on the planet.
When we argue over the name of the actress in our favourite show... they want us to keep saying:
"Why don't you just Google it, then!?" -
Because if they maintain that market presence, they will keep generating billions.
And how did Google become the dominant search engine in the first place?
By serving the most relevant results whenever we made a search in Google.
So with that in mind, we can see why quality score was created in the first place:
Quality score was created to punish businesses that served irrelevant ads, and to reward websites that ran relevant ads.
And that's the key word here :
I want you to repeat after me:
"To generate high quality leads at an affordable rate in Google I must serve relevant ads to the right people."
Because if people see ads that are relevant to them when they use Google, they are likely to use Google again in the future.
There are several other factors that affect your quality score, too. Google are looking at everything.
They see if your website is loading slow, and they know if people push the back button within 6 seconds after landing on your website.
There are many little metrics like this that are being analysed by Google's AI... and then they are using that to determine your quality score. (and therefore how much you pay)
In just a moment I'm going to show you where you can get the full list of criteria that is determining your quality score.